Ethereal Shadow SN
Role: Founder, Creative Director, Art Director
Brand Type: Fantasy-Inspired Content Brand | YouTube, Pinterest, Instagram
Project Overview
Ethereal Shadow is an original content brand designed to transport audiences into atmospheric, fantasy-inspired worlds. Rooted in ambient visuals and storytelling, the brand blends digital escapism with self-care—creating moments of peace, magic, and aesthetic immersion.
The Challenge
In a world of over-stimulating content and chaotic feeds, I saw an opportunity to offer something softer: a visual space where viewers could unwind, reset, and explore their imaginations.
The goal was to create a brand that felt as intentional as it was imaginative—balancing cinematic fantasy with calming design, and building an audience organically through mood, aesthetic, and storytelling.
The Solution
I developed a full brand system for Ethereal Shadow—from naming and strategy to visuals and voice. I designed a cohesive content ecosystem across YouTube, Pinterest, and Instagram, using a mix of ambient video, short-form storytelling, and social content to grow an audience and guide the brand forward.
Designed brand identity: logo, type, color, and tone
Produced and edited long-form YouTube content (ambient videos with fantasy themes)
Created Shorts and Pins to drive traffic and retention
Built content calendars and SEO-rich descriptions
Strategized monetization through affiliate marketing and digital partnerships
The Outcome
Since launching in December 2023, Ethereal Shadow has grown to over 22,000 YouTube subscribers in just four months, with a strong and loyal viewer base engaging across multiple platforms. Audience retention and repeat viewership are high, and the brand is now expanding into monetization via affiliate partnerships, digital products, and potential collabs.
The project continues to evolve as a living case study in building content brands that feel intimate, imaginative, and beautifully designed.